See perspectives in the european discourse, held in belgrade 2224 march 2012, focuses on the challenges of multiculturalism and politics of recognition from the perspective of political societies today. Understand the issues of retail site locations and the central methods in determining retail sites. Also to expose the students to the latest trends in marketing. India is one of the fastest growing retail markets in the world, with 1. To help students to understand the concept of marketing and its applications. We examine several challenges to the paradigm and examine the. As of 20, indias retailing industry was essentially owner manned small shops. It is a process of goods sale or merchandise from a fixed location, such as a department store, boutique or kiosk or by mail, in small or individual lots for direct consumption by the purchaser. Master of business administration lpu distance education. Syllabus 4 of 7 may take each test as many times as they wish.
Mba in sales and marketing course, eligibility, syllabus. Syllabus of retail management as prescribed by various universities and colleges. To provide an academic underpinning to the above through the application of retailing theory and research. Overview the course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Multiculturalism cpse 480 syllabus course objectives. Students develop an indepth understanding of retail and services management as well as nonstore retailing. Master of business administration mba revised syllabus 2019. Discuss the issues and challenges of human resource management within the retail environment. Critically understand and apply retail marketing and financial strategy concepts, principles, theories, procedures, operations and techniques. Syllabus with mbafull time hindustan institute of technology. Course syllabus 2016 1 advertising and sales promotion course description. Students will also study retail marketing strategies, selecting store sites.
Unit i introduction to marketing definition, nature, scope and importance of marketing, approaches to the study of marketing and economic development, traditional and modern concept of marketing. Bba course syllabus retail management subject sikkim. The ability to choose and combine images and text and. Mba service marketing notes pdf download mba 4th sem. New course development in multicultural marketing dawn burton. Syllabus of master of business administration mba retail management is designed as per the latest needs of industry and revised accordingly to keep it updated. Unit 1 marketing of services pondicherry university. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Methods and approaches to retail marketing planning problems that may arise if retail planning is ignored the purpose of a marketing plan. Here we are going to provide the syllabus for all departments of all courses.
Natur e, scope and applications unit 2 consumer behaviour and lifestyle marketing unit 3 organisational buying behaviour individual influences on buying behaviour unit. Course description the maple tree is seaholms studentrun school store. Here is the syllabus for all courses offered by the university. Master full time 2020 2021 scheda di iscrizione alla selezioni pdf obiettivi.
Omnichannel retailing spring 2014 course description. Syllabus for bus804 retailing and distribution channels. Syllabus of diploma in retail management 1 diploma in retail management paper 4 consumer behaviour consumer beha viour. Service marketing and retail marketing shivaji university syllabus 1. Sample multicultural syllabus dan 4301 world dance forms course outline 3 credits this course satisfies texas tech universitys multicultural graduation requirement. The objective of this course is to develop a basic understanding about the management concepts as well as of human in various managerial processes in organisation. Pdf intercultural competency plays a pivotal role in creating a more equitable. Definition and scope, evolution of retailing, types of retail, trends in retailing industry, benefits of retailing, retailing environment. Multiculturalism cpse 480 syllabus course objectives and. Retail management syllabus atlantic international university. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Syllabus mba marketing two years full time programme.
Curriculum retailing, ecommerce e gestione multicanale major. Course syllabus bus353g ecommerce number of ects credits. In addition, some of the major issues associated with ecommercesecurity, privacy, intellectual property. Operations management, retail management and international. Retail is the sale of goods and services from businesses to an end user called a customer. Students will analyze the retail strategy of a specific store or pair of stores. Emphasis will be placed on retailers involved in integrating operations of two or more channels including store. The multicultural market has witnessed tremendous growth in many societies, yet multicultural marketing is marginalized in the marketing curriculum. Here are the files provided, you can just download the pdf files by the links available by clicking on it. Domestic vs international hrm cultural dynamics building multicultural. To describe and analyse the way retailing works, specifically the key activities and relationships. Six incredibly effective retail case studies from the.
Explain the impact of multiculturalism and multigenerationalism on advertising marketing. Service marketing and retail marketing shivaji university. Mba in sales and marketing is a 2year post graduate course, eligibility to which is a bachelors degree in any discipline. If you are a student or a job seeker, here comes a great opportunities to excel in the field of digital marketing. This volume of papers delivered at the international conference the challenges of multiculturalism. Explain the impact of multiculturalism on sports and entertainment marketing activities. Syllabus of diploma in retail management diploma in retail. Syllabus fashion retail marketing and communication.
Join us and explore the four key concepts of the marketing mix model, also known as the 4ps. The cbcs syllabus is uploaded as given by the faculty concerned to the academic council. The readings are drawn from research in the management of. Kymlicka 1995, multicultural citizenship, ch2 the politics of multiculturalism parekh 2008, a new politics of identity, p. Acquiring a global, multicultural vision, applying the knowledge and skills needed to organise, direct and manage the commercial area of a business in the. She has taught retailing at every level in further and higher. Admission to the course is given through entrance exam conducted at nationalstate level. Tools to start and scaleup your new venture, vijaya kumar. The aim of this course is to build capability in understanding what shopper marketing is and provide a common language to effectively integrate brand, shopper, consumer and retailer in order to drive sales. Loreal masters multiculturalism, 20 ted landgraf, loreal. In this specialization we will delve into the marketing mix and the skillset needed to implement successful marketing strategies. Six incredibly effective retail case studies from the digitals by christopher ratcliff september 12th 2014 11. Related to the above, marketing is also a strategy and entails an understanding of the environment. You will learn to plan effectively for the marketing of consumer and.
We live in an increasingly diverse marketplace, the multicultural market accounts for 40% of the u. A service tends to be an experience that is consumed at the point where it is. Course syllabus subject name international trade subject area marketing. Differential responses to retail sales promotion among africanamerican and.
Syllabus for bus804 retailing and distribution channels, business administration, master d level, 3,3 credit points 5 ectscredits approved by the board of the department of business administration, school of economics and management, june 2, 2005, changed by academic director of studies on delegation from the board of directors at the. Mba course syllabus check out mba retail marketing correspondence subject at sikkim manipal university distance education smude, includes online course materials. Retail marketing environmentintroduction, understanding the environment, elements in a retail marketing environment, environmental issues. Mba course syllabus retail marketing subject sikkim. Mar 4232 retail management syllabus spring 2014 term. Mar 4156international marketing is a course designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country, and to raise your awareness about the importance of viewing marketing management strategies from a global perspective. Definition of space management, store layout and design, visual merchandising, promotions strategy, relationship marketing. The curriculum is intended to provide cmgt students the necessary skills to.
Students will apply retail strategy concepts as they solve a retail problem or situation. Madras university courses and syllabus 2020 download here. Syllabus mba marketing two years full time programme mbamktg. An examination of the organizing principles and strategies applied by retailers that market goods andor services using a omnichannel retail business model.
Economic tools for todays decision makers 7th edition, pearson, 2014 pindyck, robert and daniel rubinfeld, microeconomics 8th edition, pearson, 20 goolsbee, austan, steven levitt, and chad syverson, microeconomics2nd edition, macmillan, 2016. Multicultural marketing grew out of careful marketing research revealing how different ethnic and demographic niches did not. Product brand and product management, pricing, place distribution channel strategy and retail and promotion communication strategies, pr and. The course combines lectures, case analyses, visiting experts and student presentations. If the exam is not attempted at least once by the listed due date, the students score will automatically receive a. Politics of multiculturalism kai ostwald ucsd, ps 108 ss 2012. Natur e, scope and applications unit 2 consumer behaviour and lifestyle marketing unit 3 organisational buying behaviour individual influences on buying behaviour unit 1 perceptions. Article information, pdf download for new course development in multicultural marketing. Service marketing and retail marketing ishwar page 1 chapter 1 service marketing services marketing is a specialised branch of marketing. Students enrolled in retail marketing will take what they learn from class lectures. Mba retail management syllabus, course structure and. Reinforcing findability through search engine marketing sem is an effective tactic to achieve your marketing objectives.
Search engine marketing with adwords sem optimizing visibility in search engine results is an essential part of digital marketing. Unit 1 marketing of services service is the action of doing something for someone or something. Pdf toward intercultural competency in multicultural marketplaces. The course aims to train students to identify problems in retail management and come up with solutions apply their managerial skills. Visual communication and marketing are crucial to how a brand is perceived and positioned. Multiculturalism cpse 480 syllabus course objectives and outline the objectives of this course is to help you understand multicultural issues and best practices to identify, define, and solving problems in special education settings and learning contexts. Just as these diverse viewpoints help to compose american society, this class depends on each of you to contribute your own unique perspectives and experiences to help move forward the ongoing debate about multiculturalism in the united states.
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